Director of HoopLife Regina

HoopLife Basketball Inc. is a high-performance sports business sparking confidence and success in athletes and youth through basketball. With elite training centers, Canada-wide camps and clinics, a cutting-edge mobile training app with thousands of users, a fast-growing apparel brand, and a bold online presence, we’re building a legacy with relentless hustle and big-picture ambition. We’re a startup that plays to win, powered by a team with zero ego, owning every outcome, and delivering an 11/10 experience in everything. If you’re ready to grind, serve humbly, and make a difference for the next generation, this is your arena.

The Opportunity

We’re seeking a visionary Director of our HoopLife Regina Centre to lead our 9,000 sq. ft. state-of-the-art facility and transform lives through basketball. You’ll manage operations, hire and mentor coaches and trainers, build relationships with families, and drive sales to pack HoopLife camps, clinics, and programs. This full-time leadership role demands coaching athletes on the court, plus office hours, making weekly calls to generate revenue, recruiting talent, and building programming. It’s a tough, rewarding challenge for a humble leader ready to commit to multiple years to shaping youth and countering a broken school system. If you’re passionate about business, basketball, pouring into athletes, and Faith in God, this is your chance to leave a legacy.

What You’ll Do

• Lead and manage Regina operations, ensuring our facility delivers an 11/10 experience daily.
• Hire, train, and mentor all coaches and local staff, building a united team that inspires athletes to grow confident and successful.
• Schedule and supervise all Regina Staff, fostering a culture of ownership, humility, and excellence.
• Recruit top-tier trainers to join HoopLife, seeking talent that aligns with our mission.
• Build and maintain relationships with all Regina families, making weekly calls to connect and engage.
• Drive sales of camps, clinics, memberships, and programs, filling every session through relentless hustle.
• Coach athletes on the court, leading sessions, league games, and programs with passion.
• Oversee building upkeep—maintenance, cleaning, and equipment—to keep our facility world-class.
• Work long, tough hours, balancing leadership, sales, coaching, and operations, giving your all to the mission.

Who You Are

• Zero ego—ready to serve athletes, families, and the team with humility and heart.
• Passionate about impacting youth—you believe basketball builds confidence and success for athletes failed by schools, especially young men.
• A proven leader with experience managing teams, driving sales, or running operations, ideally start-up experience and mindset.
• Obsessed with business—you thrive on sales, relationship-building, and growing a startup.
• Skilled in basketball, able to coach with energy and lead by example on the court.
• A doer who owns every task, admits mistakes fast, and brings solutions, never passing problems.
• Relentless and organized, thriving under pressure with an 11/10 standard despite long hours.
• Honest and direct, communicating with respect and uplifting everyone around you.
• A team player committed to a multi year role, ready to grow with HoopLife and invest in yourself.
• Coaching or sales experience is a bonus, but your heart for athletes and leadership drive are non-negotiable.

Why HoopLife?

• Invest in Yourself: Take a risk on your potential, with autonomy to grow as a leader and person.
• Build Wealth and Impact: Seize a job-of-a-lifetime to make a great living while changing lives.
• 24/7 Gym Access: Train anytime at our state-of-the-art Regina center.
• Top-Notch Workspace: Lead from a clean, 9,000 sq. ft. facility built for impact.
• Real Impact: Shape thousands of athletes lives, building a stronger generation.
• Strong Benefits: Competitive salary, health, dental, vision, and 3 weeks of vacation.
• Best Tools: Apple laptop to keep you dialed in and effective.
• High-Stakes Startup: Thrive where effort, ownership, and big thinking win.
• Mission-Driven Team: Join a crew that’s all-in, helping youth rise in a broken world.
• Resume Gold: Gain elite leadership and business skills to carry for life.
• Legacy Opportunity: Invest in yourself and grow with HoopLife for a decade or more.

Ready to Rise with HoopLife?

This is for leaders who hustle hard, stay humble, and see basketball as a way to build athletes confidence. If you’re driven to win big, live for mentoring youth, and ready to own a decade-long challenge with heart and grit, HoopLife is your calling. Apply now with your resume and a video cover letter showing us how you’ll lead Regina—no half-measures.