How a Regina Community Showed Up for Its Kids

More than 450 Regina kids played a HoopLife League season last year. This is what that actually looked like, and who paid for the parts families did not.

A Young Stars player dribbling in front of watching parents at HoopLife in Regina
The short version
  • More than 250 players registered for the winter season and 200 more in the spring.
  • Harvard Western Insurance and Red River Mutual are the league's presenting sponsors.
  • The league now runs three 10-week seasons a year: Fall, Winter and Spring.
  • BOOST Kids covers a full year for families who cannot pay, funded by local businesses.

There is a moment at HoopLife that never gets old, and it is almost never during a championship. It is on an ordinary practice night, when a kid who walked into the gym unsure of themselves suddenly stands a little taller, calls for the ball, and starts encouraging a teammate.

We saw that a lot last season. Looking back on the year, one thing stands out above everything else: this league changes kids.

A year of basketball in Regina

Back-to-back seasons gave Regina youth an almost year-long chance to play. More than 250 players registered for the winter season, presented by Harvard Western Insurance and Red River Mutual. The spring season that followed brought in 200-plus more players and a lot of new families.

That is hundreds of kids in this city who spent the year in a gym, building friendships, learning the game and finding out what they are capable of. For some it was their first organised sport. For others it was the place they finally felt like they belonged.

More than basketball

Basketball is the vehicle. Growth is the destination.

On the court, kids learn to handle pressure, bounce back from a mistake, take coaching and lead other people. Those are the same skills that show up in a classroom, at home, and eventually in a workplace. Over a season we watched quiet kids become leaders and kids who had never played organised sport fall in love with the game.

That is why the league is not just games. Every night includes 30 minutes of on-court training and a Confidence, Leadership & Basketball IQ workshop with the player's own coach — a deliberate structure, not an add-on.

The partners behind it

A league of this size does not run on registration fees alone. Harvard Western Insurance and Red River Mutual came on as presenting sponsors because they wanted to invest in youth in this province, and their support is a large part of why the league can do what it does at the price it does.

They are not alone. A group of Regina businesses backs this gym in one form or another, and some of them fund BOOST Kids, the program where a local business pays for a child's full year at HoopLife when a family cannot. It costs the family nothing, anyone can apply, and nobody in the gym knows which players are BOOST Kids unless the family chooses to say so.

You can see everyone who supports this on our partners page.

What the league looks like now

The league has settled into a shape that works for families: one league, three 10-week seasons a year.

  • Fall — starts the week school settles in and finishes before the Christmas break.
  • Winter — the season that keeps a player sharp through the coldest months, when there is nowhere else to play.
  • Spring — picks players up as their school season winds down, so nobody sits and waits until next fall.

Boys play in grades 1 through 12, girls in grades 1 through 8. Grades 1 to 4 play 3x3 on teams of six; grades 5 and up play officiated full-court 5v5 with referees and scorekeepers, three games a night so every player gets two full games. $450 a season, payment plans on request, and no tryout to attend — teams are formed by the head coach during the program.

The league is sanctioned by Basketball Saskatchewan and verified by Canada Basketball.

Thank you, and what is next

To every parent who drove across the city on a Tuesday night, every coach who stayed late, and every partner who wrote a cheque so a kid they will never meet could play: thank you. None of this happens without you.

The next season is already being built. If your child is not in it yet, the league page lists every division and the night it plays, and the $10 Get Started package is the easiest way to find out where they would fit.

Frequently asked questions

How many kids play in the HoopLife League?

Hundreds each year across three 10-week seasons. Last winter's season had more than 250 registered players, with 200-plus more in the spring.

Who sponsors the HoopLife League?

Harvard Western Insurance and Red River Mutual are the presenting sponsors, alongside a group of Regina businesses listed on our partners page.

Is the league sanctioned?

Yes. It is sanctioned by Basketball Saskatchewan and verified by Canada Basketball.

What if we cannot afford a season?

Ask about payment plans, or apply to BOOST Kids, where a local business covers a child's full year at no cost to the family.

Take the next step at HoopLife
Find your league divisionEvery division and the night it plays. $450 a season.Become a partnerHow Regina businesses back this gym and its kids.BOOST KidsA sponsored year for a child whose family cannot pay.

HoopLife Basketball, 661 Solomon Cres, Regina. Call or text (306) 993-4570, or send us a message.

Not sure where your kid fits?

Leave your name and email and a HoopLife coach will help you work it out. Or start with the $10 Get Started package: a planning meeting with a Director plus their first session.

Thanks! You are on the list and our team will be in touch.
Oops! Something went wrong. Call or text us at 306-993-4570.
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Marc Cadz
The coaches are outstanding. They are knowledgeable, patient, and truly care about each child's development. They take the time to break down skills, encourage effort, and build confidence in every player... The training sessions are well organized and very effective... You can really see the improvement in skills, teamwork, and overall understanding of the game after just a few sessions... We are extremely happy with our experience and would highly recommend HoopLife Basketball Training to any family looking for a high-quality program where kids can learn, grow, and truly enjoy the game.
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hoffc123
We signed up our 8-year-old son for the 3-month membership and have really enjoyed our experience. Logistically, I like that all the sessions are laid out in advance, so you can choose what works best for your schedule. It was a great experience for our son to have different coaches and play with different kids regularly. He really enjoyed the coaches! They were friendly, knowledgeable and really helped him to improve his skills. The facility itself is fantastic, and we're glad we gave this a shot!
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Gold Family
Zane from Hooplife is such an amazing Coach. Our son, Keith, not just loves the sport, but he also loves the coaches. We feel very welcome and “at home”, there. They're very friendly to everyone. Also, the skills that they're teaching our son are very helpful for his development. Our son hopes to get accepted in a basketball club while training with HoopLife.
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Allison Hall, a HoopLife Basketball reviewer in Regina
Allison Hall
The HoopLife league was an amazing experience... All of our kids improved significantly throughout the season, and more importantly they had a lot of fun.
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Ashley Beutler, a HoopLife Basketball reviewer in Regina
Ashley Beutler
My son went into HoopLife camp for the first time this summer... The team at HoopLife is committed to making the whole experience amazing for the kids...
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Rissa T., a HoopLife Basketball reviewer in Regina
Rissa T.
Our son has been a member for a few months now and he loves it! The coaches are excellent, and have helped Kyden develop valuable team player, and basketball skills.
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Lex McMillan, a HoopLife Basketball reviewer in Regina
Lex McMillan
HoopLife has been an exceptional experience for my son. He has enjoyed all the training and development he has gotten from the coaches…
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Simon Nieblas, a HoopLife Basketball reviewer in Regina
Simon Nieblas
Had an exceptional experience at HoopLife, the coaches went above and beyond expectations to guarantee that everyone had a great time...
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Victor, a HoopLife Basketball reviewer in Regina
Victor
The team at HoopLife have been nothing less than excellent! My daughter loves training here and has learned so much in her first year.
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Kevin Barbero, a HoopLife Basketball reviewer in Regina
Kevin Barbero
HoopLife has been an exceptional experience for our son. The passion and energy from all the coaches and staff at HoopLife is infectious.
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Isabella Salazar, a HoopLife Basketball reviewer in Regina
Isabella Salazar
...HoopLife has been extremely positive. My daughters love going there and learning about the game. The coaches do an excellent job of developing skills!
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Chay Delos Reyes, a HoopLife Basketball reviewer in Regina
Chay Delos Reyes
We enrolled our son for summer camp and it was a blast... We can tell how dedicated and knowledgeable the coaches are.
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Karen Quirós, a HoopLife Basketball reviewer in Regina
Karen Quirós
My son absolutely LOVES HoopLife, it is his favourite activity. He is always excited when he knows he is going there. Thank you to ALL the coaches. You have an AMAZING team.
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