What We Actually Look For in a Basketball Coach
The best coach we ever hired was not the best player who ever applied. Here is what we are really reading for.


- Playing resume matters far less than people assume. Holding a room matters far more.
- We hire for coachability. A coach who cannot take feedback cannot give it.
- Being in athlete shape is a real requirement, not a figure of speech.
- Setup, teardown and tidying the gym are part of every coaching role here.
We read a lot of applications that lead with a playing career and say almost nothing about kids. That is backwards, and it is worth explaining why.
What we are actually reading for
Can you hold a room of eleven-year-olds
This is the whole job. A gym full of kids will find the edge of your authority within about ninety seconds and then live there. Some people walk in and the room settles. Some people never get it back. It is not about volume, and it is not about being liked.
We can teach a shooting progression. We cannot teach presence in a room.
Can you take feedback without it becoming a thing
Every coach here gets coached. If you cannot hear "that drill did not land, here is why" without going quiet for a week, you will struggle, and so will the kids, because a coach who cannot take feedback usually cannot give it well either.
Are you in shape
This is a real requirement and it surprises people. You are demonstrating, rebounding, moving for hours, on your feet all evening. Kids copy what they see. A coach who cannot get through a session is a coach who starts teaching from a chair.
Do you actually like kids
Not "tolerate". Some very good basketball people do not enjoy being around children for six hours, and there is no shame in that, but this is not the job for them.
What matters less than people think
- How high a level you played. It helps and we do want real experience with the game. But we have hired university players who could not teach and rec-league lifers who were outstanding.
- Formal certifications. Useful, not decisive. We train coaches on our own curriculum regardless.
- Knowing every drill in existence. We have a drill library and practice plans. What we need is somebody who can run one well.
What gets somebody let go
Almost never a basketball reason. It is being late repeatedly, being on a phone during a session, talking down to a kid, or deciding the setup and teardown is somebody else's job. The gym runs on people doing the boring parts without being asked.
What a good application looks like
Most applications lead with a playing resume and stop. The ones that stand out do three things instead.
- Say something about kids. Have you coached, refereed, taught, run a camp, looked after a younger sibling's team? Any of it beats another line about your own stats.
- Name which role you want. Sessions, a league team, travel clinics, or "whichever, here is my availability". It tells us you read the posting.
- Be honest about your availability. Evenings and weekends is not a formality for the Regina role. Tell us the real picture and we will work with it; tell us what you think we want and it falls apart in week three.
A short, specific application beats a long polished one here, comfortably.
What happens after you apply
A real person reads it. If it looks like a fit you will have a conversation, and then you will come and stand in the gym during a live session, because how somebody is around a room of kids is not discoverable in an interview.
New coaches shadow before they lead. You are not handed a group on your first night and left to it.
If that sounds like you
The roles are coaching in Regina and travel clinics across the country, plus city-specific travel postings on the careers page. Both take part-timers. If you want to know what the work is actually like before applying, this is a night in the gym and this is the full breakdown of all three roles.
Frequently asked questions
Do I need to have played at a high level?
You need real experience with the game, but the level you played at is not the deciding factor. The ability to hold a group of kids and teach clearly matters more.
Do I need a coaching certification?
It helps but it is not required. HoopLife trains its coaches on its own curriculum and practice plans.
How fit do I need to be?
Fit enough to be on the floor demonstrating and moving for a full session, repeatedly, in an evening. It is a physical job.
Not sure where your kid fits?
Leave your name and email and a HoopLife coach will help you work it out. Or start with the $10 Get Started package: a planning meeting with a Director plus their first session.





































